# Adverti

> Adverti is a Birmingham-based mobile out-of-home advertising startup building a two-sided marketplace between advertisers and drivers using LED advertising screens on car roof units and moped delivery boxes.

## Summary

Adverti makes outdoor advertising more accessible for local businesses by turning vehicles already moving through UK cities into measurable street-level advertising space.

The platform is designed for businesses that want to run real-world campaigns with a self-serve experience similar to online advertising: top up credit, upload an ad, choose where and when it runs, and track plays through GPS-logged activity.

## Mission

Make outdoor advertising affordable and accessible for every local business, including corner shops, gyms, restaurants, takeaways, salons, estate agents, local services, and other high-street businesses.

## What Adverti Does

Adverti places LED advertising screens on vehicles that already move through the city. Ads are shown on weatherproof LED displays attached to car roof units and moped delivery boxes.

Advertisers can run campaigns in selected areas and time windows, with each play logged through GPS.

Drivers can host Adverti units on their vehicles and earn commission from advertising revenue generated by their unit while driving normal routes.

## Products

### Car Roof Unit

The car roof unit is Adverti’s main product. It uses two LED screens, front-facing and rear-facing, so the ad can be seen from both directions as the car moves through the city.

### Moped Delivery Box

The moped delivery box is the second format. It uses an LED display on delivery boxes moving through high streets and pedestrian-heavy areas, often at eye level.

## Platform

Adverti is being built as a self-serve advertising platform.

Advertisers will be able to:
- Top up credit from as little as £10
- Upload advertising creatives
- Choose target areas
- Choose campaign times
- Start, pause, or stop campaigns
- Track campaign plays through GPS-logged reporting

## Business Model

Advertisers pay per ad play using credit purchased in advance. Adverti keeps the majority of advertising revenue for operations and platform growth. Drivers earn a commission from ad revenue generated by their own unit.

## Target Users

### Advertisers

Adverti is designed for:
- Local businesses
- SMEs
- Restaurants, cafés, takeaways, gyms, salons, barbershops, estate agents, local service providers, and retail businesses
- Larger brands looking for city-level outdoor visibility
- Businesses already spending on Meta ads, Google ads, leaflets, local sponsorships, or traditional outdoor advertising

### Drivers

Adverti is designed for:
- Uber drivers
- Private hire drivers
- Delivery drivers
- Moped riders
- Couriers
- Commuters and gig-economy drivers in Birmingham and other UK cities

## Launch Plan

Adverti is starting in Birmingham as the proving ground before expanding city by city across the UK.

Current planned phases:
1. Prototype: build and test the first car roof unit, GPS logging, screen visibility, and road use.
2. MVP: test a small number of real units on cars.
3. Road testing: run live ads across Birmingham and collect real campaign data.
4. Launch: release the self-serve advertiser platform and onboard first paying advertisers.
5. Scale: add more vehicles, expand the moped format, bring in larger brands, and grow across UK cities.

## Current Status

Adverti has built its brand identity, pricing direction, website, advertiser sign-up flow, and driver sign-up flow. The business is currently gathering advertiser and driver interest before hardware launch.

The latest internal pitch material states that Adverti has registered interest from local advertisers and drivers before the product has fully launched. These figures should be treated as early-stage traction rather than confirmed operating revenue.

## Differentiators

- Mobile LED advertising on cars and mopeds
- Self-serve campaign setup
- Pay-as-you-go credit model
- No long-term contracts for advertisers
- GPS-logged ad plays
- Drivers can earn from routes they already drive
- Built first for local businesses rather than only large brands
- Starts in Birmingham with a city-by-city UK rollout plan

## Promotional Offer

Adverti may run a £1 introductory campaign offer at launch. This is a promotional incentive only and is subject to availability, eligibility, and final launch terms. Where the £1 offer is unavailable, qualifying early registrants may receive complimentary ad plays at Adverti’s discretion.

Full promotional terms are available at:
https://adverti.uk/promotional-offer-terms.html

## Important Notes

- Adverti is preparing for launch and is not yet presented as a fully operating national network.
- Revenue figures, market share assumptions, unit economics, and traction figures are modelled or early-stage unless separately confirmed.
- Full service availability, pricing, coverage, and promotional terms will be confirmed at launch.

## Company Details

- Company: Adverti Ltd
- Location: Birmingham, United Kingdom
- Website: https://adverti.uk
- Contact: info@adverti.uk
- Industry: Out-of-Home Advertising, Digital Out-of-Home, AdTech, Mobility Advertising

## Key Pages

- Home: https://adverti.uk/
- Driver Interest Form: https://adverti.uk/forms/driver.html
- Advertiser Interest Form: https://adverti.uk/forms/advertiser.html
- Privacy Policy: https://adverti.uk/privacy.html
- Promotional Offer Terms: https://adverti.uk/promotional-offer-terms.html